The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue - Tapa dura

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DERRAL EVES is a leading YouTube strategist, entrepreneur, speaker, coach, author, and executive producer. He is the founder of VidSummit, a premier conference for creators and industry leaders, and the author of The YouTube Formula. As co-founder and executive producer of The Chosen, he helped shape the audience and distribution strategy behind its global success. Derral has generated billions of views and advised top creators, brands, and media companies on audience growth, content strategy, and data-driven decision-making, turning attention into lasting impact.

De la contraportada

PRAISE FOR THE YOUTUBE FORMULA 2.0

"Only one or two other people in the entire world understand YouTube on the level that Derral does. I have one of the top three most-watched channels on YouTube, and I still talk about YouTube data and strategy with Derral because nobody is on the same wavelength as he is. Whether you have 5 subscribers or 5 million, you can learn how to be successful on YouTube by reading Derral's book."
--JIMMY DONALDSON, MrBeast

"These strategies are the foundation under everything I've built. In 2020, I felt like my YouTube career was a sinking ship. That's when I started consulting with Derral, and everything changed. Since then, HopeScope has grown by over 8 million subscribers and accumulated more than 1.5 billion long-form views. But the knowledge in this book didn't just grow my numbers. It completely transformed the way I see my audience and understand what they actually want. Read this book. Then read it again."
--HOPE ALLEN, HopeScope

"Whether you have a channel already or are just thinking about starting one, The YouTube Formula 2.0 is the guide that will not only help your videos get views, but views from the right audience, who return again and again. We've both spent years creating videos and becoming better storytellers, but it was Derral's strategies that guided us when launching Deep Pocket Monster, hitting 10,000 subscribers in the first five weeks. The channel is now at 2.3 million, and we still return to the strategies in this book."
--PAT FLYNN and Producer DAN NORTON, Deep Pocket Monster

"Derral Eves helped me understand YouTube in a way I had never seen it before. He has this rare ability to be deeply data-driven and analytical while still being wildly creative--and he teaches you how to merge both worlds. He showed me that you don't have to let analytics kill your creativity, but you also can't let creativity make you ignore the rules of the platform. Before learning from Derral, I felt like a lost creator throwing spaghetti at the wall, hoping something would work. Now, I publish with intention. Growing on YouTube isn't luck--there's a formula. You just have to understand how it works!"
--JENNY HOYOS, Content Creator, Influencer, and Entrepreneur

"Derral sees what most creators miss. He does not just understand the algorithm. He understands the health, potential, and long-term growth of a channel. When you are stuck in the weeds, he helps you see the bigger picture. His mind works differently. He sees what you do not, then teaches you step-by-step until you can see it too. This book will help you see what you have been missing."
--TIFFANY NELSON, Not Enough Nelsons

De la solapa interior

YouTube success is not random. It begins with understanding what viewers want--and knowing how to turn that insight into videos they choose to watch, keep watching, and share.

In this extensively updated second edition of The YouTube Formula, renowned YouTube strategist Derral Eves reveals the principles, data, and decision-making frameworks behind lasting channel growth. Drawing on years of hands-on experience with leading creators and global brands, he explains how to identify the right audience, develop stronger video ideas, create titles and thumbnails that earn attention, increase viewer retention, interpret analytics, and turn casual viewers into loyal fans.

This new edition also explores the forces transforming the platform. Fresh case studies and expanded guidance address artificial intelligence, short-form content, livestreaming, postcasting, fandom, and community building. Eves shows how to use emerging tools and formats without chasing every trend--or losing sight of the human behavior that drives every click, view, and subscription.

Whether you are launching your first channel, expanding an established audience, using video to grow a business, or leading a brand's YouTube strategy, this book provides a practical system for making better creative and commercial decisions. You will learn how to evaluate ideas before investing time and money, understand why some videos succeed while others stall, and use viewer behavior to improve every upload.

Clear, engaging, and grounded in real-world results, The YouTube Formula replaces guesswork with strategy. It gives creators and organizations the tools to build stronger content, deeper audience relationships, sustainable revenue, and a channel designed to grow for years to come.