Intentional Attention: The Science and Practice of Focus Under Pressure - Tapa dura

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DR. JUSTIN ANDERSON is a licensed psychologist, certified mental performance consultant, and founder of Premier Sport Psychology. Recognized as one of the foremost practitioners in performance psychology, his work spans professional teams across the NFL, NBA/ WNBA, MLB, NHL/PWHL, MLS/NWSL, Olympic athletes, collegiate athletic departments, and high-performing professionals across business, military, music/entertainment, and medicine nationwide. Anderson has built his career on a single conviction: helping the world’s most driven people think clearly, compete fiercely, and lead at their best―in the moments that matter most and across the demands of everyday life.

De la contraportada

"Justin's work captures something every elite performer eventually learns: where your attention goes, your performance follows."
--Pablo López, MLB All-Star Pitcher

What separates an NBA superstar who wins Game Seven with a dagger three from the player who hesitates and misses the same shot? It's tempting to credit talent or courage. But decades of brain science, and years of research in elite competitive environments show that performing under pressure is a trainable skill.

Praise for INTENTIONAL ATTENTION

"The work around Intentional Attention gave me a clear and reliable approach to stay more locked into what matters. This book breaks that down in a way people can actually apply."
--Daniel Jones, NFL Quarterback

"In high-performance environments, the ability to stay focused and make clear decisions under pressure is critical. This book provides a practical framework for doing that consistently."
--Kelly Laferriere, Chief Business Officer, A-Rod Corp

"Dr. Justin Anderson uniquely blends research-backed insights with real-world experiences to deliver practical, high-impact coaching and guidance. The impact he has had within our organization, both with players and staff, has been profound."
--Jeremy Zoll, General Manager, Minnesota Twins

"Justin is one of the best I've seen at helping players, coaches, and teams develop that edge. Intentional Attention puts that approach into something others can use."
--Ryan Saunders, NBA Coach, Memphis Grizzlies

"Intentional Attention is the practical guide we all need to be more focused, prepared, and effective when it matters most."
--Dr. Christopher Camp, Creator and Host of Mayo Clinic on Human Optimization

De la solapa interior

An MLB All-Star slips into a hitting slump. An NFL rookie quarterback presses and throws a costly interception. A Fortune 500 CEO arrives prepared but grows defensive under scrutiny. Different arenas reveal the same underlying truth: in life's most consequential moments, performance rarely breaks down due to a lack of preparation or ability. It breaks down because of misguided attention. Under pressure, even the most gifted people falter at exactly the wrong time.

For more than twenty years, Dr. Justin Anderson has led Premier Sport Psychology, one of the most trusted names in performance psychology for sport and leadership. Working alongside elite athletes, coaches, and executives, Anderson and his team have transformed careers by helping clients target what truly separates sustained excellence from those who stumble when the heat rises. It's not a mysterious clutch gene, motivation, bravado, or positive thinking--it's a trainable skill.

"Intentional Attention" is the ability to deliberately direct and sustain focus on what drives performance, especially when distraction, emotion, and uncertainty surge. In a world engineered to capture our attention, this skill has become one of the rarest and most decisive competitive advantages.

In his groundbreaking book, Anderson introduces a practical, science-backed framework for strengthening the attentional systems that drive performance. Through gripping stories from locker rooms and boardrooms, readers will:

• Understand why the brain defaults to protection instead of execution
• Identify the attentional patterns that subtly undermine consistency
• Build daily routines for awareness, intention, execution, reflection, and renewal
• Perform with steadiness and confidence when the stakes are highest

Pressure is inevitable, but where your attention goes when it arrives makes all the difference.