The New Nature of Business: The Path to Prosperity & Sustainability - Tapa dura

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ANDRÉ HOFFMANN is the Co-founder of InTent, an international platform that accelerates sustainable solutions. He's also the Vice Chairman of Roche Holding, an international pharmaceutical company, and a board member of the World Economic Forum.

PETER VANHAM is Editorial Director, Leadership, at Fortune magazine, where he covers corporate sustainability and social impact. He is the author of several books, including Stakeholder Capitalism (with Klaus Schwab) and Before I Was CEO.

De la contraportada

Many have debated the “proper” role of for-profit enterprise in the economy and society more generally. But few have had as significant an impact in this debate as André Hoffmann and Peter Vanham. Their work and commentary have shaped the conversation about responsible capitalism on the international stage and clarified their commitment to a holistic and optimistic perspective about the parts to be played by companies in the years and centuries ahead.

In The New Nature of Business, this same team of renowned business thought leaders delivers a powerful message about how companies must optimize the way their business impacts all of society in the long-term. In the book, you’ll find straightforward and practical advice about how you can shift your focus to the long-term—and stop overvaluing short-term profits—and create sustainable prosperity for your firm, its stakeholders, society, and the planet.

The authors explain how companies with visionary leaders, like Harley-Davidson, Holcim, and Schneider Electric, have taken the steps necessary to transform their natural, social, and human impacts into sustainable and positive ones.

You’ll discover why a company’s role isn’t merely to earn money for its shareholders in the immediate future—although that is certainly a necessary part of its mission. Instead, the role of a business is to also add value to society in a way that is inclusive and refrains from damaging the environment.

Engaging and informative, The New Nature of Business will earn a prominent place on the bookshelves of business leaders, people who work in large and mid-sized companies, business students in undergraduate and MBA programs, and consultants and advisors.

De la solapa interior

Many have debated the "proper" role of for-profit enterprise in the economy and society more generally. But few have had as significant an impact in this debate as André Hoffmann and Peter Vanham. Their work and commentary have shaped the conversation about responsible capitalism on the international stage and clarified their commitment to a holistic and optimistic perspective about the parts to be played by companies in the years and centuries ahead.

In The New Nature of Business, this same team of renowned business thought leaders delivers a powerful message about how companies must optimize the way their business impacts all of society in the long-term. In the book, you'll find straightforward and practical advice about how you can shift your focus to the long-term--and stop overvaluing short-term profits--and create sustainable prosperity for your firm, its stakeholders, society, and the planet.

The authors explain how companies with visionary leaders, like Harley-Davidson, Holcim, and Schneider Electric, have taken the steps necessary to transform their natural, social, and human impacts into sustainable and positive ones.

You'll discover why a company's role isn't merely to earn money for its shareholders in the immediate future--although that is certainly a necessary part of its mission. Instead, the role of a business is to also add value to society in a way that is inclusive and refrains from damaging the environment.

Engaging and informative, The New Nature of Business will earn a prominent place on the bookshelves of business leaders, people who work in large and mid-sized companies, business students in undergraduate and MBA programs, and consultants and advisors.