UnLeadership: Make Building Relationships Your Business - Tapa dura

Acerca del autor

SCOTT and ALISON STRATTEN―the bestselling authors of UnMarketing, UnSelling, and UnBranding―are back! Together, they have brought their better business practices to thousands of people worldwide. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Remax, Microsoft and many others have been brave enough to want their advice. Scott is an award-winning keynote speaker known for his energy, passion, knowledge, humor, and man-bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Bridging the business gap between the virtual and real-world, Scott's presentations not only get people laughing and thinking, but also doing. Alison does most of the writing at UnMarketing (with over a quarter of a million words between their seven books), so when you find spelling or grammar mistakes, she's the one you need to give your feedback to. UnLeadership is their seventh book together, which represents their thoughts on the changing world of business through their experiences of entrepreneurship, two and a half degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite).

De la contraportada

Drawing from interviews with business leaders in finance, entertainment, tourism, hospitality and more, UnLeadership: Make Building Relationships Your Business provides invaluable guidance to a new generation of visionaries and risk-takers through a focused and insightful collection of leadership lessons. Supported by numerous case studies demonstrating the real-world impact of the lessons contained within, this book is a fun, practical, and incisive resource to improve your business practices.

Written in an engaging style that inspires and entertains even as it educates, this book reveals the unique leadership wisdom of Swan Sit, former Global Head of Digital Marketing at Nike and Creator with 3.7 million followers, Tim Sanders, Vice President of Client Strategy at Upwork, and many others. Readers will get fly-on-the-wall insight on topics such as:

• Encouraging and facilitating a free flow of feedback, supporting responsive innovation and growth, and recognizing that no company’s success is a one-person job
• Shifting your hiring mindset from full-time first to scientific or smart hiring, with more focus on the work and less on acquisition
• Spending more time developing internal self-awareness instead of purely focusing on tools, ecosystems, and spreadsheets
• Understanding differences in styles and expectations in for-profit business like media and entertainment versus nonprofits and social impact organizations
• Shaping the future of work and leadership through Gen Z’s beliefs on ethics, emotional intelligence, and results-oriented approaches

Whether you’re just getting started or a seasoned entrepreneur, manager, or CEO, UnLeadership: Make Building Relationships Your Business has all of the insights, tools, and resources you need to reach your leadership goals.

De la solapa interior

Drawing from interviews with business leaders in finance, entertainment, tourism, hospitality and more, UnLeadership: Make Building Relationships Your Business provides invaluable guidance to a new generation of visionaries and risk-takers through a focused and insightful collection of leadership lessons. Supported by numerous case studies demonstrating the real-world impact of the lessons contained within, this book is a fun, practical, and incisive resource to improve your business practices.

Written in an engaging style that inspires and entertains even as it educates, this book reveals the unique leadership wisdom of Swan Sit, former Global Head of Digital Marketing at Nike and Creator with 3.7 million followers, Tim Sanders, Vice President of Client Strategy at Upwork, and many others. Readers will get fly-on-the-wall insight on topics such as:

• Encouraging and facilitating a free flow of feedback, supporting responsive innovation and growth, and recognizing that no company's success is a one-person job
• Shifting your hiring mindset from full-time first to scientific or smart hiring, with more focus on the work and less on acquisition
• Spending more time developing internal self-awareness instead of purely focusing on tools, ecosystems, and spreadsheets
• Understanding differences in styles and expectations in for-profit business like media and entertainment versus nonprofits and social impact organizations
• Shaping the future of work and leadership through Gen Z's beliefs on ethics, emotional intelligence, and results-oriented approaches

Whether you're just getting started or a seasoned entrepreneur, manager, or CEO, UnLeadership: Make Building Relationships Your Business has all of the insights, tools, and resources you need to reach your leadership goals.