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Sinopsis
Excerpt from Display Location and Customer Service in Retail Produce Departments
The objectives of the study reported here were to measure the effective ness of different produce department sales area layouts through a technique known as customer traffic studies, and to evaluate methods of weighing produce for bulk-type produce departments. Over customer traffic patterns in 35 stores were analyzed. Store layouts were altered or incorporated in new stores and evaluated by observations and operating records. Motion and time studies were made of about customer orders in 20 stores.
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Display Location and Customer Service in Retail Produce Departments
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Print on Demand. This book analyzes the efficiency of different layouts and methods in the produce sections of retail food stores, and explores produce weighing at checkout counters. The author studied the time spent by customers in produce departments and their average purchases. The results found wider aisles significantly reduced congestion in these departments, and that produce sold best when on display near the front or sides of aisles or on end caps with alternating extensions. Customer service stations located at the end of shopping routes or next to high-traffic sections of produce displays were found to have lower wait times and higher sales than those in less accessible areas. The author also discusses the advantages of low-platform scales and automatic staplers in checkout areas to speed up weighing, and the benefits of combining the recording and bagging functions to eliminate an extra step. These time-saving methods and layout tweaks give practical insights on how to maximize sales and minimize labor costs in the produce department, making this book valuable for both produce managers and owners of retail food stores. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781390508260_0
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