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Professional Writing: 68 (Macmillan Study Skills) - Tapa blanda

Libro 75 de 102: Bloomsbury Study Skills

Marsen, Sky

 
9781352007992: Professional Writing: 68 (Macmillan Study Skills)
Tapa blanda
ISBN 10: 1352007991 ISBN 13: 9781352007992
Editorial: Red Globe Press, 2019

Sinopsis

Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports.

This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents.

New to this Edition:
- Fully revised throughout with coverage of a wider variety of journalistic writing
- New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises
- Includes more analysed examples of business documents

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/professional-writing-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Sky Marsen has extensive experience in designing and administering communication and professional writing programmes in universities internationally, including the United States, New Zealand and Hong Kong.

De la contraportada


"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Red Globe Press
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1352007991
ISBN 13 
9781352007992
Encuadernación
Tapa blanda
Número de edición
4
Número de páginas
300
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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