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Swipe, Scan, Shop: Interactive Visual Merchandising - Tapa dura

Schaefer, Kate

 
9781350092907: Swipe, Scan, Shop: Interactive Visual Merchandising

Sinopsis

A practical guide showing how retailers and brands work to inform, entice, and engage customers by incorporating new technologies throughout the shopping experience.

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Acerca del autor

Kate Schaefer is an Assistant Professor in the Fashion Studies department at College of DuPage, USA. She currently teaches future of fashion courses, in addition to a variety of other fashion entrepreneurship courses across the curriculum. She is the author of Interactive Visual Merchandising (Bloomsbury Visual Arts, 2027)

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