Revolution of Innovation Management: Volume 2 Internationalization and Business Models - Tapa blanda

Acerca del autor

Alexander Brem is Professor of Technology & Innovation Management at the Mads Clausen Institute (MCI), University of Southern Denmark. He is also Head of SDU Innovation and Design Engineering, an interdisciplinary department in the Faculty of Engineering. His research interest focuses on Technology and Innovation Management, with a special focus on boundaries to Psychology, Marketing and Entrepreneurship.

Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.

De la contraportada

This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in terms of creativity, product development, and process change. In line with the constant globalization of innovation, the second volume of"Revolution of Innovation Management" offers a variety of international perspective on these topics with illustrations and analysis coming from Asia, America, and Europe.