The Internet as a Technology-Based Ecosystem: A New Approach to the Analysis of Business, Markets and Industries - Tapa blanda

Walton, Nigel

 
9781349936243: The Internet as a Technology-Based Ecosystem: A New Approach to the Analysis of Business, Markets and Industries
Tapa blanda
ISBN 10: 1349936243 ISBN 13: 9781349936243
Editorial: Palgrave Macmillan, 2021

Sinopsis

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertakingresearch in strategy, technology and electronic engineering.

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Acerca del autor

Nigel Walton is Senior Lecturer in Innovation and Entrepreneurship at the University of Worcester, UK, and Associate Lecturer in Strategy at the Open University Business School. His most recent research, carried out at Coventry University, UK, involves studying the internet as a platform ecosystem.

De la contraportada

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.

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Editorial
Palgrave Macmillan
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1349936243
ISBN 13 
9781349936243
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
184
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Otras ediciones populares con el mismo título

9781137600769: The Internet as a Technology-Based Ecosystem: A New Approach to the Analysis of Business, Markets and Industries

Edición Destacada

ISBN 10:  1137600764 ISBN 13:  9781137600769
Editorial: Palgrave Macmillan, 2017
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