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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy - Tapa blanda

Van Raaij, W. Fred

 
9781349713431: Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy
Tapa blanda
ISBN 10: 1349713430 ISBN 13: 9781349713431
Editorial: Palgrave Macmillan, 2016

Sinopsis

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

W. Fred van Raaij is Emeritus Professor of Economic Psychology at Tilburg University, the Netherlands. He has worked at Tilburg University and Erasmus University of Rotterdam in the Netherlands, and at the University of Illinois at Urbana-Champaign, USA. His research interests are consumer behavior, environmental concerns and energy saving, the financial behavior of consumers and investors, and the effects of marketing communications.

De la contraportada

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave Macmillan
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1349713430
ISBN 13 
9781349713431
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
304
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