Artículos relacionados a Asian Brand Strategy: How Asia Builds Strong Brands

Asian Brand Strategy: How Asia Builds Strong Brands - Tapa blanda

Roll, M.

 
9781349543700: Asian Brand Strategy: How Asia Builds Strong Brands
Tapa blanda
ISBN 10: 1349543705 ISBN 13: 9781349543700
Editorial: Palgrave Macmillan, 2006

Sinopsis

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

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Acerca del autor

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.

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Editorial
Palgrave Macmillan
Año de publicación
2006
Idioma
Inglés
ISBN 10 
1349543705
ISBN 13 
9781349543700
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
276
Contacto del fabricante
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