Organising Knowledge: Methods and Case Studies - Tapa blanda

 
9781349512904: Organising Knowledge: Methods and Case Studies
Tapa blanda
ISBN 10: 1349512907 ISBN 13: 9781349512904
Editorial: Palgrave Macmillan, 2003

Sinopsis

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

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Acerca del autor

MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, Austria SONJA GRABNER-KRÄUTER Associate Professor of Marketing and International Management, University of Klagenfurt, Austria REGINA HÖLD Student, Vienna University of Economics and Business Administration MICHAEL KIMMEL Freelance Researcher in the field of cognitive metaphor theory JÜRGEN MÜHLBACHER Assistant, Vienna University of Economics and Business Administration DORIS OHNESORGE Researcher in cross-cultural management JOCHEN PENKER Austrian Federal Ministry for Economic Affairs and Labour MARKUS PESCHL Associate Professor , Department of Philosophy of Science and Social Studies, University of Vienna HANNA RISKU Head of the Centre for Knowledge and Information Management; and Deputy Head of the Department for Telecommunication, Information and Media, Danube University Krems, Austria THOMAS SEILER formerly Professor at the Free University Berlin, and the University of Darmstadt, Germany ROLAND KEO Lecturer, Temasek Polytechnic, Singapore

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Editorial
Palgrave Macmillan
Año de publicación
2003
Idioma
Inglés
ISBN 10 
1349512907
ISBN 13 
9781349512904
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
252
Editor
Gadner J., Buber R., Richards L.
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Alemania

Otras ediciones populares con el mismo título

9781403916617: Organising Knowledge: Methods and Case Studies

Edición Destacada

ISBN 10:  1403916616 ISBN 13:  9781403916617
Editorial: AIAA, 2004
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