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Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges - Tapa blanda

Boire, R.

 
9781349487868: Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges
Tapa blanda
ISBN 10: 1349487864 ISBN 13: 9781349487868
Editorial: Palgrave Macmillan, 2014

Sinopsis

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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Acerca del autor

Richard Boire's experience in database marketing and predictive analytics dates back to 1983, when he received an MBA from Concordia University in Finance and Statistics. His initial experience at organizations such as Reader's Digest and American Express allowed him to become a pioneer in the application of predictive modeling technology for all direct marketing programs. This extended to the introduction of models, which targeted the acquisition of new customers based on return on investment. With this experience, Richard formed his own consulting company back in 1994. Now called the Boire Filler Group, it has grown to become a Canadian leader in offering analytical and database services to companies seeking solutions to their existing predictive analytics or database marketing challenges. Richard is a recognized authority on predictive analytics and is among the top five experts in this field in Canada. This expertise has evolved into international speaking assignments and workshop seminars in the U.S., England, Eastern Europe, and Southeast Asia. He has also chaired numerous conferences on this topic within Canada and is the current Predictive Analytics World Conference Chair within Canada. Richard also writes numerous articles for industry publications and has worked closely with the Canadian Marketing Association in a number of areas including Education and the Database and Marketing Intelligence Committee.

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Editorial
Palgrave Macmillan
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1349487864
ISBN 13 
9781349487868
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
260
Contacto del fabricante
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