Artículos relacionados a Brand Revolution: Rethinking Brand Identity

Brand Revolution: Rethinking Brand Identity - Tapa blanda

Sicard, M.

 
9781349437313: Brand Revolution: Rethinking Brand Identity
Tapa blanda
ISBN 10: 134943731X ISBN 13: 9781349437313
Editorial: Palgrave Macmillan, 2012

Sinopsis

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

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Acerca del autor

MARIE-CLAUDE SICARD is an Associate marketing Professor at CELSA (Paris IV Sorbonne), France, a well-known expert on brands, and a consultant for French & international companies with her company MCPS Conseil, Brand Analysis and Strategy Consultancy. As a strategic marketing consultant, her clients have included L'Oréal, Lancôme, Ralph Lauren, Armani, Kellogg's, Porsche, Jaguar, Renault, Dior, Louis Vuitton, tourism companies (Club Med), medias and banks (such as BNP Paribas). She fi rst published this book in France as Brand Identity: A Methodology (Identité de marque, la méthode de reference en marketing qualitatif), where it is now the standard reference book in the field. In addition to the permanent teaching positions she holds at the Sorbonne (Paris and Abu Dhabi), she lectures and consults around the world, most often in the USA and Asia (China, Japan, India) and speaks at international seminars and conferences. She is often interviewed in the media for her innovative views on branding.

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Editorial
Palgrave Macmillan
Año de publicación
2012
Idioma
Inglés
ISBN 10 
134943731X
ISBN 13 
9781349437313
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
176
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