Business-Driven Research & Development: Managing Knowledge to Create Wealth (MacMillan Business) - Tapa blanda

Ganguly, A.

 
9781349417124: Business-Driven Research & Development: Managing Knowledge to Create Wealth (MacMillan Business)
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ISBN 10: 1349417122 ISBN 13: 9781349417124
Editorial: Palgrave Macmillan, 1999

Sinopsis

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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Acerca del autor

DR GANGULY is Chairman of ICI India and non-executive member of the boards of several major companies, including British Airways.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave Macmillan
Año de publicación
1999
Idioma
Inglés
ISBN 10 
1349417122
ISBN 13 
9781349417124
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
220
Contacto del fabricante
no disponible
Persona responsable
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Alemania

Otras ediciones populares con el mismo título

9780333776506: Business-Driven Research & Development: Managing Knowledge to Create Wealth (MacMillan Business)

Edición Destacada

ISBN 10:  033377650X ISBN 13:  9780333776506
Editorial: Palgrave Macmillan, 1999
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