Multinationals in China: Business Strategy, Technology and Economic Development - Tapa blanda

Pearce, R.; Zhang, S.

 
9781349367139: Multinationals in China: Business Strategy, Technology and Economic Development
Tapa blanda
ISBN 10: 1349367133 ISBN 13: 9781349367139
Editorial: Palgrave Macmillan, 2011

Sinopsis

Though it’s widely understood that inward foreign direct investment has played a major role in mediating China’s emergence into the international economic system, how and why MNEs have implemented their involvement as part of their global strategy is less well understood. This book explores the nature of the MNE in this era of globalization.

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Acerca del autor

ROBERT PEARCE is Professor of International Business Emeritus at the University of Reading, UK. He has published extensively in the areas of international business and economics. His current research interests are in the global strategies of MNEs, their creation and application of technology and the application of these aspects of their behaviour to issues in economics His most recent book, co-authored with Marina Papanastassiou is The Strategic Development of Multinationals.

SI ZHANG received her doctorate from the University of Reading, UK. She is an associate of the China in Comparative Perspective Network (CCPN) centre at the London School of Economics and Political Science, UK, and the John H Dunning Centre of International Business at the University of Reading.

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Editorial
Palgrave Macmillan
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1349367133
ISBN 13 
9781349367139
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
168
Contacto del fabricante
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Alemania

Otras ediciones populares con el mismo título

9780230577411: Multinationals in China: Business Strategy, Technology and Economic Development

Edición Destacada

ISBN 10:  0230577415 ISBN 13:  9780230577411
Editorial: AIAA, 2012
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