Managing Green Issues - Tapa blanda

Curtin, T.

 
9781349352418: Managing Green Issues
Tapa blanda
ISBN 10: 1349352411 ISBN 13: 9781349352418
Editorial: Palgrave Macmillan, 2006

Sinopsis

Green issues have a large impact on how an organization is seen and huge implications for the organization’s success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

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Acerca del autor

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com

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Editorial
Palgrave Macmillan
Año de publicación
2006
Idioma
Inglés
ISBN 10 
1349352411
ISBN 13 
9781349352418
Encuadernación
Tapa blanda
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Alemania

Otras ediciones populares con el mismo título

9780230500037: Managing Green Issues

Edición Destacada

ISBN 10:  023050003X ISBN 13:  9780230500037
Editorial: AIAA, 2006
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