Understanding and Profiting from Intellectual Property: Strategies across Borders - Tapa blanda

Yang, D.

 
9781349336241: Understanding and Profiting from Intellectual Property: Strategies across Borders
Tapa blanda
ISBN 10: 1349336246 ISBN 13: 9781349336241
Editorial: Palgrave Macmillan, 2012

Sinopsis

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

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Acerca del autor

DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA, and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding and firm performance, including anti-piracy strategies and success. She has also been collaborating with multinationals and scholars across the world on projects related to IP businesses. As a consultant of the World IP Organisation, UN, she has been actively involved with benchmarking global IP systems.

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Editorial
Palgrave Macmillan
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1349336246
ISBN 13 
9781349336241
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
340
Contacto del fabricante
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Alemania

Otras ediciones populares con el mismo título

9780230300545: Understanding and Profiting from Intellectual Property: Strategies across Borders

Edición Destacada

ISBN 10:  0230300545 ISBN 13:  9780230300545
Editorial: AIAA, 2012
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