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Proactive Companies: How to Anticipate Market Changes (Fundacao Dom Cabral (FDC)) - Tapa blanda

L. Araújo

 
9781349330904: Proactive Companies: How to Anticipate Market Changes (Fundacao Dom Cabral (FDC))
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ISBN 10: 1349330906 ISBN 13: 9781349330904
Editorial: Springer Nature B.V., 2012

Sinopsis

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company’s performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.

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Acerca del autor

LEONARDO ARAUJO Professor of Marketing at Fundação Dom Cabral (FDC), teaching both MBA programs but also short courses for executives of large national and multinational companies. He was Manager of Marketing at the FDC from 2003 to 2005 and is a member of the FDC Innovation Centre.
ROGERIO GAVA Professor and consultant in marketing and strategy at FDC as well as a Visiting Professor teaching strategic marketing programs at the Federal University of Rio Grande do Sul (UFRGS), coordinator of the administration of the Centre for Higher Education Ragamuffin (CESFRS) and Director of Gava & Gava Integrated Business Consulting, since 1998, providing training and consulting in the areas of marketing, strategy and finance, serving clients in various regions of the country.

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Editorial
Springer Nature B.V.
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1349330906
ISBN 13 
9781349330904
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
258
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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