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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism - Tapa blanda

Libro 1 de 17: Postcolonial Studies in Education

C. Dussart

 
9781349289714: Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
Tapa blanda
ISBN 10: 134928971X ISBN 13: 9781349289714
Editorial: Springer Nature B.V., 2011

Sinopsis

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

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Acerca del autor


CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Décisions Marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer Nature B.V.
Año de publicación
2011
Idioma
Inglés
ISBN 10 
134928971X
ISBN 13 
9781349289714
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
196
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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