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Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press) - Tapa blanda

Teboul, J.

 
9781349282494: Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
Tapa blanda
ISBN 10: 1349282499 ISBN 13: 9781349282494
Editorial: Palgrave Macmillan, 2016

Sinopsis

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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Acerca del autor

JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.

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Editorial
Palgrave Macmillan
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1349282499
ISBN 13 
9781349282494
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
176
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