Operations Research in Marketing: What's Up (Classic Reprint) - Tapa blanda

Sinopsis

Excerpt from Operations Research in Marketing: What's Up

Several universities now have individuals or groups who are particularly interested in marketing models and their applications, for example: mit, Wharton, Carnegie Tech, Stanford, and Northwestern. In business, of course, there has been a parallel development. Companies are a good deal less talkative than academicians. Companies fancy (often incorrectly, I believe)

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