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Sinopsis
Excerpt from Making Type Work
Back in the days when I first got the notion that I would like to learn how to make type do what I wanted, I used to make no end of dummy layouts. From magazines, newspapers, books and what not, I clipped all sorts of type pages, illustrations, orna ments and borders. Then I played with them in much the same way that the child in the kindergarten plays with its pieces of colored paper.
I was curious to see what would happen when I used this sort of picture, lettering, border or ornament with that sort of type.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Reseña del editor
Excerpt from Making Type Work
Back in the days when I first got the notion that I would like to learn how to make type do what I wanted, I used to make no end of dummy layouts. From magazines, newspapers, books and what not, I clipped all sorts of type pages, illustrations, orna ments and borders. Then I played with them in much the same way that the child in the kindergarten plays with its pieces of colored paper.
I was curious to see what would happen when I used this sort of picture, lettering, border or ornament with that sort of type.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Making Type Work
In advertising print, typography is merely the ser Vant of the advertising idea. It should not exist for itself at all. It should never obtrude by a display of dexterity for its own sake. It is merely the medium through which an advertising idea is given that physi cal form which helps the reader to grasp in the least time and with the least effort what is being said to him.
Any willful eccentricity of arrangement that hin ders the clear flow of the text injures the chances of the advertisement to get itself read and understood.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Making Type Work (Classic Reprint)
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781333889029
Cantidad disponible: 15 disponibles
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Making Type Work (Classic Reprint)
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781333889029
Cantidad disponible: 15 disponibles
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Making Type Work (Classic Reprint)
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Print on Demand. This book is a comprehensive guide to typography, written to help individuals improve their use of type in both print and advertising. The author focuses on the practical application of typographic principles, providing a wealth of examples and illustrations to demonstrate how different typefaces, sizes, and arrangements can impact the effectiveness of a message. The book covers a wide range of topics, including the history of typography, the anatomy of type, the use of color and space, and the principles of designing effective headlines, body copy, and layouts. Additionally, the author explores the psychological and emotional impact of type, discussing how different typefaces can evoke different responses from readers. This book is an invaluable resource for anyone interested in improving their typographic skills, whether they are designers, marketers, or simply individuals who want to create more visually appealing and effective written communication. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781333889029_0
Cantidad disponible: Más de 20 disponibles