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Sinopsis
Understand how data and decisions shape marketing action This guide explains an adaptive system where ongoing data collection updates the model of the market and informs how to allocate budget, promotions, and product changes.
In clear terms, you’ll see how a company uses internal data, field experiments, and feedback to improve marketing decisions over time. The text also covers why forecasts matter, how to measure sales response, and how to adjust strategies as market conditions change.
- How data banks and market models interact to drive the marketing mix
- Practical steps for designing experiments and updating the sales response model
- How exponential smoothing blends past and present information to set promotion rates
- Realistic examples of adaptive control in budgeting, advertising, and product decisions
Ideal for readers of marketing analytics, forecasting, and decision modeling who want a practical view of adaptive systems in action. This edition presents concepts with approachable explanations and concrete, step-by-step notes on measurement, updating, and action.
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Reseña del editor
Excerpt from Adaptive Control Systems in Marketing
Today I want to talk about an idea that is obviously right. It is this: A company should learn from its experience in an organized way. Consider, for example, the job of the marketing manager. Either formally or informally he must go through a certain cycle of Operations.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Adaptive Control Systems in Marketing (Classic Reprint)
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
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Paperback. Condición: New. Print on Demand. This book is a comprehensive guide to marketing operations that offers a detailed framework for adapting marketing strategies to changing market conditions. The author discusses the company's key responsibility to continuously learn from experience and incorporate that knowledge into marketing activities. They emphasize the importance of a formal adaptive control system using consistent data collection and analysis to optimize promotional spending. The author presents a specific model for setting promotion rates by balancing experimentation and learning with profit maximization. This book provides valuable insights into the dynamic nature of marketing and how companies can effectively respond to market shifts to achieve optimal outcomes. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781333780937_0
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Adaptive Control Systems in Marketing (Classic Reprint)
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781333780937
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Adaptive Control Systems in Marketing (Classic Reprint)
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781333780937
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