Master quick, practical lessons to create attractive show cards, signs, and price displays. This practical guide teaches beginners how to letter with brush and pen, select the right materials, and lay out effective advertisements and window displays that help sell merchandise.
This edition compiles clear, step-by-step instructions from early articles on brush lettering, ink types, and the essential tools for a professional look. It also covers copywriting basics, type faces, and layout tips to help you communicate clearly and attractively in a retail setting.
"Sinopsis" puede pertenecer a otra edición de este libro.
Excerpt from How to Write Show Cards: Containing Simple Brush and Pen Alphabets, With Easily Understood Instructions on How to Form Them; Revised From the Series of Articles Which Appeared Originally in the Northwest Commercial Bulletin and the Hardware Trade
Show card lettering is really simple. Once the beginner is supplied with the proper materials, and taught the correct manner of forming the various letters, it is only a matter of practice and patience, plus a little ambition and determination.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from How to Write Show Cards: Containing Simple Brush and Pen Alphabets, With Easily Understood Instructions on How to Form Them; Revised From the Series of Articles Which Appeared Originally in the Northwest Commercial Bulletin and the Hardware Trade
The following pages cover thoroughly the rudiments of lettering with brush, also the various pens now in use, and explain the details in such a simple way that any one, even young boys and girls, can become quite proficient, even expert in lettering, by carefully studying each lesson and practicing until each exercise is thoroughly mastered.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: Forgotten Books, London, Reino Unido
Paperback. Condición: New. Print on Demand. This book is an in-depth guide to the art of show card lettering, a form of sign painting that flourished in the early 20th century. The author explains the fundamental techniques of show card lettering, including how to use brushes, inks, and various types of lettering styles. The text is illustrated with numerous examples of show card lettering, demonstrating the wide range of possibilities that the art form offers. Show card lettering is presented as a simple and accessible art form, with the author emphasizing that consistent practice and patience are the keys to success. The book covers the basics of lettering, including the formation of individual letters, as well as more advanced techniques such as shading and flourishes. The author also provides guidance on how to lay out and design show cards, and how to use color effectively. This book is a valuable resource for anyone interested in learning the art of show card lettering, as it provides clear and concise instructions that are easy to follow. It will be of interest to both hobbyists and professionals alike, and is sure to inspire readers to create their own unique and eye-catching show cards. It is a great starting point for those looking to enter the field or simply learn more about this historic lettering form. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781333459246_0
Cantidad disponible: Más de 20 disponibles
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781333459246
Cantidad disponible: 15 disponibles
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781333459246
Cantidad disponible: 15 disponibles