Sinopsis
This book introduces a groundbreaking consumer model that challenges the established norms of marketing strategy. Utilizing a robust analysis of consumer preferences and economic principles, the author presents a comprehensive framework for understanding and predicting consumer behavior in competitive markets. Rooted in perceptual mapping and taste distribution, the model uniquely captures the interplay between product attributes and consumer preferences, offering a more granular and dynamic view of consumer choice. This approach significantly advances the field of marketing science by enabling marketers to tailor their strategies to the nuanced variations within consumer segments. Ultimately, the book empowers marketers to make informed decisions about product positioning, pricing, and promotional efforts, enhancing their ability to effectively compete in dynamic market environments.
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Reseña del editor
Excerpt from Application of the Defender Consumer Model
This paper examines the feasibility, practicality, and predictive ability of the consumer model which was proposed by Hauser and Shugan We report results in two product categories, each representing over $100 million in annual sales. We develop per dollar perceptual maps and empirical consumer taste.
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Application of the Defender Consumer Model (Classic Reprint)
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Paperback. Condición: New. Print on Demand. This book introduces a groundbreaking consumer model that challenges the established norms of marketing strategy. Utilizing a robust analysis of consumer preferences and economic principles, the author presents a comprehensive framework for understanding and predicting consumer behavior in competitive markets. Rooted in perceptual mapping and taste distribution, the model uniquely captures the interplay between product attributes and consumer preferences, offering a more granular and dynamic view of consumer choice. This approach significantly advances the field of marketing science by enabling marketers to tailor their strategies to the nuanced variations within consumer segments. Ultimately, the book empowers marketers to make informed decisions about product positioning, pricing, and promotional efforts, enhancing their ability to effectively compete in dynamic market environments. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781332433421_0
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Application of the Defender Consumer Model Classic Reprint
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781332433421
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