Sinopsis
Excerpt from Test-Retest Correlations and the Reliability of Copy Testing
Error component in the observed copy test score for the ith advertising alternative arising on the tth replication of the test.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Reseña del editor
Excerpt from Test-Retest Correlations and the Reliability of Copy Testing
Error component in the observed copy test score for the ith advertising alternative arising on the tth replication of the test.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Test-Retest Correlations and the Reliability of Copy Testing
This paper was written while the author was Visiting Professor, European Institute for Advanced Studies in Management, Brussels. Thanks are due to Alain Bultez and Christian Derbaix for valuable discussions of this topic and to Donald Morrison for helpful comments on an earlier draft.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
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Paperback. Condición: New. Print on Demand. This book approaches copy testing from the perspective of psychometrics, specifically examining the reliability of the advertising measurement procedure, scrutinizing test-retest correlation as a measure of reliability. The author argues that the field has historically neglected the importance of a standardized measurement model when interpreting test-retest correlations and cautions that failure to adhere to such a model can obscure the true meaning of reliability. Practical examples are given to illustrate the importance of satisfying certain key reliability conditions such as the stability of true scores across replications and the absence of idiosyncratic non-compensating changes in true scores. By illuminating the potential pitfalls and complexities of reliability assessment, this book provides valuable insights for researchers and practitioners seeking to make informed decisions about the validity of their copy testing methods. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781332284344_0
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TestRetest Correlations and the Reliability of Copy Testing Classic Reprint
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TestRetest Correlations and the Reliability of Copy Testing Classic Reprint
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781332284344
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Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
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Forgotten Books, 2015
ISBN 10: 1332284345
ISBN 13: 9781332284344
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Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Nº de ref. del artículo: 26102217/2
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