Modern Type Display (Classic Reprint): A Manual in the Selection and Use of Type Ornament for Printers Advertisers: A Manual in the Selection and Use ... for Printers Advertisers (Classic Reprint) - Tapa blanda
Sinopsis
Master the art of type display with a practical, time-tested guide to selection and ornament for printers and advertisers.
This manual distills decades of experience into clear guidance on how to use type and ornament to attract attention and convey messages effectively. It emphasizes balancing readability with visual appeal, so your advertising stands out without losing clarity. The book also explains core principles of display, from choosing legible faces to coordinating a harmonious set of type styles for unified impact.
Designed for professional printers, designers, and advertisers, it helps you plan pages that interpret the copy quickly while still offering beauty and distinction. It combines practical steps with illustrative examples to show how to apply fundamentals in both simple and elaborate projects.
- How to select typefaces that read well and look purposeful
- Ways to create unity using a single series or harmonious faces
- Techniques for emphasis through contrast, white space, and margins
- Guidance on ornament use so decoration supports, rather than overshadows, the message
Ideal for readers who design or lay out printed advertising and display work, from small pieces to large, complex projects.
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Reseña del editor
Excerpt from Modern Type Display: A Manual in the Selection and Use of Type Ornament for Printers Advertisers
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Modern Type Display: A Manual in the Selection and Use of Type Ornament for Printers Advertisers
The Author counts the most pleasant years of his life those spent in the office of The Inland Printer, The period was pleasant, first, because the work kept him in constant touch with beautiful and productive printing - something he will never cease to love - and, second, because his time there was I largely spent in giving counsel and advice to the fellows in the ranks who were ambitiously striving to execute good printing. It was the joy of service, the feeling that he was looked on for assistance - which it was always a pleasure to give - that made these few years so full of satisfaction.
The inspiration for this volume arose from the associations of that period, in fact, it was undertaken in answer to many requests that the substance of articles that have appeared in The Inland Printer from time to time be presented in logical order and permanent form.
No claims are made for having evolved new principles in the practice of type display. What the author knows about the subject he has learned from books; although, of course, that knowledge has been broadened by independent study, experiment and observation. The excuse for publishing "Modern Type Display - beyond requests that the author prepare such a book - when some of the volumes from which much has been learned are yet in print, is the belief that none of these works, despite their recognized excellence, are well-rounded and comprehensive.
Two particular books on typography, both of which the author admires, come to mind in this connection: to the writer of one there is little in typography save legibility and emphasis. He discounts the value of appearance by his all but complete failure to consider it. The author of the other book is an artist at heart, and with the love of the beautiful uppermost in his mind has given scant attention to the important features that the first author considers paramount. Obviously, those looking for information on type display can buy both volumes, get both viewpoints and adjust their work accordingly.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Modern Type Display (Classic Reprint)
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
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Paperback. Condición: New. Print on Demand. This book delves into the essential art of type display, a crucial element of printing that has often been overlooked in traditional discussions of typography. It examines the historical development of display from its origins in manuscript writing to its evolution in the printed world. The author argues that the principles of display, which rely on the careful arrangement of typefaces, size, and white space, are grounded in logic and reason, not mere whimsy. The book challenges the assumption that type display is solely about decorative embellishment. Instead, it emphasizes the importance of display as a powerful tool for interpretation and attracting attention. This perspective aligns with the broader shift towards a more intentional and deliberate approach to communication that emerged during the early 20th century. The author meticulously explores the fundamental principles of display, including contrast, subordination, and emphasis. He reveals how these principles can be used to guide the reader's eye and make printed material clearer, more concise, and engaging. Ultimately, this book provides valuable insights into the art and science of type display, demonstrating its crucial role in effectively conveying ideas and captivating audiences. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781332059928_0
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Modern Type Display A Manual in the Selection and Use of Type Ornament for Printers Advertisers Classic Reprint
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781332059928
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Modern Type Display A Manual in the Selection and Use of Type Ornament for Printers Advertisers Classic Reprint
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781332059928
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Modern Type Display : A Manual in the Selection and Use of Type Ornament for Printers Advertisers (Classic Reprint)
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Forgotten Books, 2015
ISBN 10: 1332059929
ISBN 13: 9781332059928
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Librería: Buchpark, Trebbin, Alemania
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Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Nº de ref. del artículo: 26051375/2
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