Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure (Classic Reprint) - Tapa blanda
Sinopsis
Excerpt from Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure
M and W can be stated. Conditions for cooperation are needed because middlemen are assumed to be independent from producers.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Reseña del editor
Excerpt from Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure
M and W can be stated. Conditions for cooperation are needed because middlemen are assumed to be independent from producers.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure
Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure474-70 Oewey U8Aft Philippe A. Naert August 1970 Based on Chapter 3 of the authors Ph.D. dissertation. Assistant Professor of Management, Sloan School of Management, M.I.T., Cambridge, Mass.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Optimizing Consumer Advertising (Classic Reprint)
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Print on Demand. This book presents an insightful analysis of vertical market structures, examining the interplay between producers, intermediaries, and consumers within a comprehensive theoretical framework. The author considers the impact of advertising expenditures and intermediary markups on sales volume, while also exploring the crucial role of intermediary behavior in determining market equilibrium. By integrating these factors into optimization models, the book provides a nuanced understanding of the dynamics of vertical market structures and offers valuable insights for both academics and practitioners seeking to optimize their strategies within these complex systems. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781330294536_0
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Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure (Classic Reprint)
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330294536
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Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure (Classic Reprint)
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330294536
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