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Sinopsis
Excerpt from Our Master's Voice Advertising
The advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, pos ter, and direct-by-mail companies, plus the services of supply printing, lithography, engraving, etc. Which are largely de pendent upon the advertising business for their existence.
The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illu sions of value or desirability in the minds of the particular public at which the technique is directed.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Reseña del editor
Excerpt from Our Master's Voice Advertising
The advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, pos ter, and direct-by-mail companies, plus the services of supply printing, lithography, engraving, etc. Which are largely de pendent upon the advertising business for their existence.
The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illu sions of value or desirability in the minds of the particular public at which the technique is directed.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Our Master's Voice Advertising
Two basic definitions will perhaps assist the reader to understand the scope and intent of this book.
The advertising business is taken to mean the total apparatus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, poster, and direct-by-mail companies, plus the services of supply: printing, lithography, engraving, etc. which are largely dependent upon the advertising business for their existence.
The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illusions of value or desirability in the minds of the particular public at which the technique is directed.
The book is an attempt, by an advertising man and journalist, to tell how and why the traditional conception and function of journalism has lapsed in this country. It describes the progressive seizure and use, by business, of the apparatus of social communication in America. Naturally, this story has not been "covered", has not been considered fit to print, in any newspaper or magazine dependent for its existence upon advertising.
In attempting to examine the phenomenon of American advertising in the context of the culture it became necessary to examine the culture itself and even to trace its economic and ideological origins. This enlargement of scope necessitated a somewhat cursory and inadequate treatment of many detailed aspects of the subject.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Our Master's Voice Advertising (Classic Reprint)
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
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Paperback. Condición: New. Print on Demand. This book gives a discerning look at the advertising business in America, showing how it evolved and became the economic and cultural monolith it is today. The author, an advertising copywriter himself, provides a unique insider's perspective on the industry's inner workings and practices. He explores the ways in which advertising shapes our perceptions and behaviors, controlling the apparatus of social communication and using it to promote the interests of advertisers and vested business powers. This book is a valuable resource for anyone interested in media studies, the history of advertising, or the impact of commercialism on society. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781330261552_0
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Our Master's Voice Advertising (Classic Reprint)
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330261552
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Our Master's Voice Advertising (Classic Reprint)
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330261552
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OUR MASTERS VOICE ADVERTISING
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Condición: New. KlappentextrnrnExcerpt from Our Master s Voice AdvertisingrnrnThe advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies . Nº de ref. del artículo: 2147744252
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