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How to Develop and Expand a Retail Business: Testing Ways to Get More Trade (Classic Reprint) - Tapa blanda
Sinopsis
Excerpt from How to Develop and Expand a Retail Business: Testing Ways to Get More Trade
How one merchant built store personality. The difference between store and owner personality. Why talking frankly with customers is advocated. Getting big trade in a 'small store. Advertising which has developed store personality. How an Ohio retailer goes about it. Ten simple plans that have made good.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Reseña del editor
Excerpt from How to Develop and Expand a Retail Business: Testing Ways to Get More Trade
How one merchant built store personality. The difference between store and owner personality. Why talking frankly with customers is advocated. Getting big trade in a 'small store. Advertising which has developed store personality. How an Ohio retailer goes about it. Ten simple plans that have made good.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from How to Develop and Expand a Retail Business: Testing Ways to Get More Trade
As a matter of fact, there are many classic incidents illustrating this truth - the cash register is said to have come from a device for recording the revolutions of a ship's engines, for example. These incidents all go to illustrate the important fundamental truth that the various types of businesses are, after all, very much alike.
The A. W. Shaw Company has on file records of hundreds of letters which demonstrate the practicability of using the other man's idea. There is even a department "How I Used Another Man's Idea" in its magazine, System, which you will receive in connection with your purchase of this book.
Here's an example which proves the point:
System for March 1917 showed a form that the Ford Motor Company's welfare department uses to keep track of the outside lives of the company's employees. George N. Imel, who sells furniture and house furnishings at retail in Columbus, Indiana, is a long way removed - commercially - from the Ford welfare department. Mr. Imel writes:
Of course I couldn't use the Ford welfare card exactly as it stood, but the principle is the same. In our credit business what we desire is information about our customers.
Our card is based on the Ford card. We enter each payment on the customer's card, and when the account is closed file away the card for future reference. The reference system we build up will be very valuable. Meanwhile the cards are helping us keep track of our customers.
Be sure to read each issue of System carefully, for it will describe to you month after month tested plans for saving time, new and practical methods for increasing your sales, for advertising, training salesmen, keeping records, holding down expenses, and carrying on all the other activities of your business in the most effective way.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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How to Develop and Expand a Retail Business: Testing Ways to Get More Trade
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Print on Demand. This book dives into the world of early 20th-century retail, offering timeless wisdom for shop owners navigating a competitive landscape. The author, a keen observer of successful merchants, unveils a treasure trove of practical strategies and real-world examples. Readers will discover how to cultivate a distinct store personality, optimize store layout for increased sales, implement effective advertising methods, and build customer loyalty through exceptional service. The book delves into the critical aspects of managing overhead expenses, controlling bad-debt losses, and training salespeople to become top performers. It emphasizes the importance of accurate cost finding and inventory control, providing practical guidance for maintaining profitability in the face of rising costs. Drawing inspiration from diverse retail sectors, the author showcases how adaptable and transferable successful methods can be across different business types. The book underscores the significance of understanding the customer, fostering community engagement, and continuously innovating to stay ahead in a dynamic marketplace. By embracing the principles and practices presented in this book, retailers can gain valuable insights into building a thriving and sustainable business, ensuring its relevance and success for years to come. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781330072622_0
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How to Develop and Expand a Retail Business Testing Ways to Get More Trade Classic Reprint
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330072622
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How to Develop and Expand a Retail Business Testing Ways to Get More Trade Classic Reprint
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330072622
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