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Writing an Advertisement: An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising (Classic Reprint) - Tapa blanda
Sinopsis
Excerpt from Writing an Advertisement: An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising
For several years prior to the publication of this book I had the conviction that a treatise on the art of writing an advertisement, preparing copy, as we advertising men put it, written in a simple, chatty style, would be welcomed by a public that is becoming more and more keenly interested in the busi ness 0 selling through publicity.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Excerpt from Writing an Advertisement: An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising
For several years prior to the publication of this book I had the conviction that a treatise on the art of writing an advertisement, preparing copy, as we advertising men put it, written in a simple, chatty style, would be welcomed by a public that is becoming more and more keenly interested in the busi ness 0 selling through publicity.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Writing an Advertisement: An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising
This book appears in response to new demands in education. The world is expecting the schools to give pupils not only the power to grapple with the problems that life presents, but also the knowledge to use that power effectively. In recent years especially a great increase has been seen in the number of courses of training for the competitive or distributive side of business, as distinguished from the clerical and the accounting. Salesmanship and advertising, in particular, are being introduced into more and more schools each year.
Just where the line runs between salesmanship and advertising it is not easy to state. It is safe to say, however, that the knowledge of the one is intimately bound up with the knowledge of the other. The salesman ignorant of advertising and the advertiser ignorant of salesmanship are alike inefficient.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Writing an Advertisement (Classic Reprint)
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Print on Demand. This informative book on crafting effective advertisingææ¡ delves into the intricacies of composing persuasive marketing messages. The author emphasizes the significance of thoroughly understanding the advertised product, its target audience, and the market landscape before beginning the writing process. Drawing upon their own experience and insights, the author guides readers through the various elements of an advertisement, including headlines, body copy, and visuals. They highlight the importance of capturing attention, generating interest, and building credibility with potential customers. The book also explores the historical evolution of advertising, tracing its development from simple announcements to the sophisticated campaigns of today. By understanding the historical context, readers can better appreciate the evolution of advertising techniques and strategies. Furthermore, the author delves into the psychological underpinnings of advertising, discussing how different appeals can influence consumer behavior. They emphasize the ethical responsibilities of advertisers and the need to avoid misleading or deceptive claims. Ultimately, this book provides a comprehensive overview of the art and science of advertisingææ¡, empowering readers to create effective and persuasive marketing messages that connect with their target audience and drive business results. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781330044896_0
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Writing an Advertisement An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising Classic Reprint
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330044896
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Writing an Advertisement An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising Classic Reprint
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330044896
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