Should you rent a car or take taxis while on vacation? How do coupons change demand? Should the U.S. subsidize oil drilling to become less dependent on foreign oil? MICROECONOMICS: AN INTUITIVE APPROACH explains the economic theory underlying everyday choices using an interesting and conversational approach. The author demonstrates the larger context of economic intuition, while this easy-to-read text furthers your conceptual thinking with careful analysis. MindTap (R) is now available with interactive, animated Video Graph Presentations that bring each graph from the book to life. Improved navigation and chapter markers let you use this feature with ease. New Progression Graphs in the eReader separate economic concept graphs into finite steps that you can walk through at your own pace.
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Professor Nechyba, who received his Ph.D. from the University of Rochester in 1994, joined the Duke faculty in 1999 after spending five years on the faculty at Stanford University. In addition to his activities in the U.S., he has lectured internationally in Europe, Latin America and New Zealand. His teaching has been recognized with numerous awards including the Stanford Dean's Award for Distinguished Teaching (1996), the Southern Economic Association's Ken Elzinga Distinguished Teaching Award (2004) and the Duke University Scholar/Teacher of the Year Award (2007). Dr. Nechyba is currently a Research Associate at the National Bureau of Economic Research and has served (or is serving) as Associate Editor for the American Economic Review, International Tax and Public Finance, and the Journal of Economic Literature, among others. At Duke, he has previously served as Director of Undergraduate Studies and as Department Chair and currently directs the Economics Center for Teaching (EcoTeach) as well as Duke's Social Science Research Institute. Dr. Nechyba's research on public finance, urban economics and the economics of education has been funded by agencies such as the National Science Foundation and has been published in journals such as the AMERICAN ECONOMIC REVIEW, THE JOURNAL OF POLITICAL ECONOMY, THE INTERNATIONAL JOURNAL OF ECONOMICS AND THE JOURNAL OF PUBLIC ECONOMICS, among others.
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