Sinopsis
A practical step-by-step guide to building your digital transformation master plan
The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.
Key features include:
- multiple checklists and templates you can use in your organisation
- short case studies in each chapter to help you further engage with the subject and understand the objectives
- over 80 illustrations to support your understanding of how to apply content into practice
The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.
Further information about the author: https://marcpeter.com/
De la contraportada
How to build a digital transformation roadmap for your organisation
If you don’t know where to start with digital transformation, this practical and comprehensive book is your master plan. Guiding you through 7 action fields of digital transformation, with multiple checklists and templates, you’ll be able to build a digital roadmap for your organisation.
Helping you to work with teams to drive a bottom-up strategy, you’ll also be able to agree on key strategic initiatives with senior management for a top-down approach.
Suitable for anyone leading a digital transformation initiative, whatever your sector or organisation, you’ll also discover engaging case studies and over 80 illustrations.
"It's a must-have in your professional library, and it will be your go-to reference as you navigate the ever-evolving landscape of digital business." Ljubica Radoicic, Director of Marketing and Customer Success APAC at Autodesk
"Marc K Peter provides highly practical templates and checklists for organisations to develop their digital business strategy." Uttam Tripathi, Head of Global Developer Programs at Google
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Digital Transformation Canvas
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Pearson Education, 2024
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The Digital Transformation Canvas
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Paperback. Condición: New. 1st. A practical step-by-step guide to building your digital transformation master plan The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject. Key features include: multiple checklists and templates you can use in your organisationshort case studies in each chapter to help you further engage with the subject and understand the objectivesover 80 illustrations to support your understanding of how to apply content into practice The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects. Nº de ref. del artículo: LU-9781292466194
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Paperback. Condición: new. Paperback. A practical step-by-step guide to building your digital transformation master plan The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject. Key features include: multiple checklists and templates you can use in your organisationshort case studies in each chapter to help you further engage with the subject and understand the objectivesover 80 illustrations to support your understanding of how to apply content into practice The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects. The Digital Transformation Canvas offers a structured and practical approach to digital transformation that not only explains what it is, but also helps the readers identify new market potential and strategic projects. Digital transformation makes sense through the practical and comprehensive content, with checklists and workshop templates. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781292466194
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