Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition - Tapa blanda

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Fred R. David, Forest R.David, and Meredith E. David area father–son–daughterteam that have published more than 50 articles in journals such as the Academyof Management Review, Academy of Management Executive, Journal of AppliedPsychology, Long Range Planning, International Journal of Management, Journalof Business Strategy, and Advanced Management Journal. Tworecent articles, listed below, are changing the way some strategic managementcourses are taught. Fred R. David hasbeen lead author of this textbook for three decades. This text is a globalleader in the field of strategic management providing an applications,practitioner-approach to the discipline. Approximately 500 colleges anduniversities currently use this textbook in 20 countries. With a PhD inManagement from the University of South Carolina, Dr. David is currently theTranSouth Professor of Strategic Planning at Francis Marion University inFlorence, South Carolina. He has published more than 40 academic journalarticles. Forest R. David hasbeen sole author of the Case Instructor’s Resource Manual forseven editions of this textbook. This Manual providesextensive teachers’ notes (solutions) for all the cases. Forest has also beensole author of the Chapter Instructor’s Manual, CaseMyLab, and Chapter MyLab ancillaries, as well as the free Excel StudentTemplate found on the author website (strategyclub.com). Forest has publishedmore than 80 strategic management cases, articles, and papers. He has taught strategic-managementcourses at Mississippi State University and Francis Marion University, andmanagement courses at Campbell University. Meredith E. David holdsa PhD in Business Administration from the University of South Carolina and anMBA Degree from Wake Forest University. She’s currently an Assistant ProfessorMarketing at Baylor University in Waco, Texas. She has published more than 30articles, cases, and papers on marketing and strategic management in suchjournals as the Journal of Consumer Behavior, Journal ofAdvertising, Journal of Strategic Marketing, EuropeanJournal of Marketing, and Journal of Business Research.Meredith has traveled the world over as a professor and student. Before joiningthe coauthor team on this textbook, Meredith received the prestigiousYoung Researcher Award in the Hankamer School of Business at Baylor University.