The Strategy Book: How to think and act strategically to deliver outstanding results - Tapa blanda

Acerca del autor

Max Mckeown is an author, consultant & popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD & MBA with a speciality in strategy and strategic change. His clients include: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and Topshop.

De la contraportada

STRATEGY IN ACTION

 

WINNER OF COMMUTER'S READ, CMI MANAGEMENT BOOK OF THE YEAR

AND AMAZON&;S BEST BUSINESS BOOKS AWARD

 

The Strategy Book focuses on how you can create powerful strategies to deliver success in a competitive world. It answers the following questions:

• What do we know about strategy?
• What can creative strategy do for you?
• How can you effectively create winning strategies?
• How to think and act strategically?
• How can you engage people with strategy?
• How do you avoid pitfalls, problems, and screw-ups?

 

Using the art and science of strategy, The Strategy Book has been fully updated and will help you tackle the really important challenges you face both in developing strategies and putting them into action. Its aim is to give you best ideas wrapped up in a usable, enjoyable package.

 

'Max Mckeown demystifies the strategy process

and challenges the reader to really think and take action.  

With its rich array of strategy tools, this book will help

bridge the "theory-practice gap" to produce results

which really matter.'

Professor Linda Holbeche, author of The High Performance

Organisation , Centre for Leadership

Innovation, University of Bedfordshire

 

&;A great and truly helpful book which I fully expect to

reference back to for years to come.&;

Geir Holmer, ex-Virgin Media Independent Consultant