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Sinopsis
For undergraduate or graduate courses in IT Strategy or Management Using IT to deliver business value IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience-for you and your students. *Focus on IT management: Because IT is an important part of successful business strategy; the text focuses management skills so a wider range of business professionals will find it useful. *Offer real-world current context: Real-world content found in chapter mini-cases and reading materials makes the material more relevant to students and prepares them for their field.
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Reseña del editor
For undergraduate or graduate courses in IT Strategy or Management Using IT to deliver business value IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience-for you and your students. Focus on IT management: Because IT is an important part of successful business strategy; the text focuses management skills so a wider range of business professionals will find it useful. Offer real-world current context: Real-world content found in chapter mini-cases and reading materials makes the material more relevant to students and prepares them for their field.
Biografía del autor
James D. McKeen is Professor Emeritus at the Queen's School of Business. He has been working in the IT field for many years as a practitioner, researcher, and consultant. In 2011, he was named the "IT Educator of the Year" by ComputerWorld Canada. Jim has taught at universities in the U.K., France, Germany, and the U.S. His research is widely published in a number of leading journals and he is the co-author (with Heather Smith) of five books on IT management. Their most recent book -- IT Strategy: Issues and Practices (2nd edition)-was the best-selling business book in Canada ("Globe and Mail," April 2012). Heather A. Smith has been named the most-published researcher on IT management issues in two successive studies (2006, 2009). A Senior Research Associate with Queen's University School of Business, she is the author of five books, the most recent being "IT Strategy: Issues and Practices "(Pearson Prentice Hall, 2012).She is also a Senior Research Associate with the American Society for Information Management's Advanced Practices Council. A former senior IT manager, she is co-director of the IT Management Forum and the CIO Brief, which facilitate inter-organizational learning among senior IT executives. In addition, she consults and collaborates with organizations worldwide.
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It Strategy: Issues and Practices, Global Edition
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Pearson 01/c /22 D, 2014
ISBN 10: 1292080264
ISBN 13: 9781292080260
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It Strategy: Issues and Practices, Global Edition
Publicado por
Pearson 22 D, 2014
ISBN 10: 1292080264
ISBN 13: 9781292080260
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Paperback
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Calificación del vendedor: 5 de 5 estrellas
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