E-Commerce 2015, Global Edition - Tapa blanda

Kenneth, Laudon; Carol, Traver

 
9781292076317: E-Commerce 2015, Global Edition

Sinopsis

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

 

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce―technology change, business development, and social issues―to provide a coherent conceptual framework for understanding the field.

   

Teaching and Learning Experience

This program will provide a better teaching and learning experience―for both instructors and students.

  • Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce.
  • Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780133507164: E-Commerce 2015

Edición Destacada

ISBN 10:  0133507165 ISBN 13:  9780133507164
Editorial: Financial Times Prentice Hall, 2015
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