Sinopsis
Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational Behaviour The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
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Acerca del autor
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.
De la contraportada
* Understand the key management models that make up your business school syllabus * Effectively apply academic management models to your professional life * Quickly identify the most relevant tools for you and find out how best to utilise them
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Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know
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Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know
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Paperback. Condición: new. Paperback. Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline from Strategy and Finance to Marketing and Accounting and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational Behaviour The term model is used loosely in some cases it might be a framework (The 4 Ps of Marketing, Porters Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA. * Understand the key management models that make up your business school syllabus * Effectively apply academic management models to your professional life * Quickly identify the most relevant tools for you and find out how best to utilise them Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781292016856
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