Financial Times Essential Guide to Developing a Business Strategy, The: How to Use Strategic Planning to Start Up or Grow Your Business (The FT Guides) - Tapa blanda

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Vaughan Evans is an independent strategy consultant (www.managingstrategicrisk.com) with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling  Financial Times Essential Guide to Writing a Business Plan.

De la contraportada

Vaughan Evans not only demystifies strategy, he provides a useful and enjoyable step-by-step guide to constructing effective business strategies.

Jeff van der Eems, Chief Operating Officer, United Biscuits

A wonderfully practical and highly readable guide to strategy development.

Marcus Alexander, Professor of Strategy and Entrepreneurship,

London Business School

This is an uncomplicated DIY strategy manual for the SME manager. It works perfectly.

David Williamson, Managing Director, Nova Capital Management

YOUR ESSENTIAL GUIDE TO BUSINESS STRATEGY

Whether you re an entrepreneur or a manager, The Financial Times Essential Guide to Developing a Business Strategygives you the tools you need to build a powerful strategy and take your business to the next level.

By using its simple framework, you can achieve success without having to rely on external advisors or consultants. The innovative nine-step strategy process will help you turn your business goals into reality, whilst the lively anecdotes provide illuminating examples of strategy in action.

Follow this guidance to create a roadmap for enduring business success. This book complements and is a companion to the best-sellingFT Essential Guide to Writing a Business Plan.

FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

  This is the most succinct and most practical handbook on business strategy on the market.

Jules Goddard, Fellow, London Business School and co-author of Uncommon Sense, Common Nonsense.