Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM6 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM6 provides expanded coverage on technology and social media, abundant real world examples, and model documents to guide students' writing practice.
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Gerald Keller is Emeritus Professor of Business at Wilfrid Laurier University, where he taught statistics, management science and operations management from 1974 to 2011.
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