Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

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9781285187815: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
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Críticas:

"I think it's a great use of resources for the students for a variety of reasons. First, students can see more and learn more by looking at ads and videos online, rather than just in print. Second, Ad Age provides a lot of up-to-date information about advertising that would be out dated by the time it was printed in a textbook. Lastly, it seems hard for student's today to sit and read a textbook and get a lot from it. They need activity. By being able to go online, while reading the textbook, it makes learning material more active and effective for them." "I like the current design, photos/ sample ads and activities. It looks like the new design will offer even more current content/ activities for students that reflect contemporary needs in the advertising market."

Reseña del editor:

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.

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Otras ediciones populares con el mismo título

9781305047426: Advertising and Integrated Brand Promotion, 7th Edition By Chris Allen, Richard J. Semenik, Thomas O'guinn and Angeline Close (Not Textbook, Access Code Only)

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ISBN 10:  1305047427 ISBN 13:  9781305047426
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Thomas O'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
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O'Guinn, Thomas, Allen, Chris, Semenik,
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O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.; Close Scheinbaum, Angeline
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O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.; Close Scheinbaum, Angeline
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Descripción Cengage Learning, 2014. Paperback. Condición: new. Includes access card. Brand New!Ships same day or next business day with tracking number. Nº de ref. del artículo: 424497

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Angeline Close, Thomas O Guinn, Chris Allen
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Descripción Cengage Learning, Inc, United States, 2014. Mixed media product. Condición: New. 7th edition. Language: English . Brand New Book. Place yourself in the midst of today s fast-paced exhilarating world of advertising with O Guinn/Allen/Semenik/Close s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book s focus on real advertising practice is reflected in the book s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Nº de ref. del artículo: AAB9781285187815

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Angeline Close, Thomas O Guinn, Chris Allen
Publicado por Cengage Learning, Inc, United States (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción Cengage Learning, Inc, United States, 2014. Mixed media product. Condición: New. 7th edition. Language: English . Brand New Book. Place yourself in the midst of today s fast-paced exhilarating world of advertising with O Guinn/Allen/Semenik/Close s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book s focus on real advertising practice is reflected in the book s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Nº de ref. del artículo: AAB9781285187815

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Angeline Close; Thomas O'Guinn; Chris Allen; Richard J. Semenik
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Angeline Close Scheinbaum (author), Thomas O'Guinn (author), Chris Allen (author), Richard Semenik (author)
Publicado por Cengage Learning 2014-02-13, Australia (2014)
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Descripción Cengage Learning 2014-02-13, Australia, 2014. paperback. Condición: New. Nº de ref. del artículo: 9781285187815

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Angeline Close; Thomas O'Guinn; Chris Allen; Richard J. Semenik
ISBN 10: 1285187814 ISBN 13: 9781285187815
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O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.; Close Scheinbaum, Angeline
Publicado por South-Western College Pub
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción South-Western College Pub. PAPERBACK. Condición: New. 1285187814 Brand New ,Original Book , Direct from Source , Express 6-8 business days worldwide delivery. Nº de ref. del artículo: DG#IJ358683

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