Advertising and Integrated Brand Promotion (with Coursemate with Ad Age Printed Access Card)

3,68 valoración promedio
( 31 valoraciones por GoodReads )
 
9781285187815: Advertising and Integrated Brand Promotion (with Coursemate with Ad Age Printed Access Card)
Críticas:

"I like the current design, photos/ sample ads and activities. It looks like the new design will offer even more current content/ activities for students that reflect contemporary needs in the advertising market."

Reseña del editor:

You can place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand, 7th edition. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With Advertising and Integrated Brand, 7th edition you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust Advertising and Integrated Brand, 7th edition to equip you with the tools, knowledge, and practice to get results in advertising and business today.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Richard Semenik / Chris Allen / Thomas OGuinn / Han Rudiger Kaufmann
Editorial: Cengage Learning (2015)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Paperback Cantidad: 3
Edición internacional
Librería
Bookbyte
(Salem, OR, Estados Unidos de America)
Valoración
[?]

Descripción Cengage Learning, 2015. Paperback. Estado de conservación: New. International Edition: New Condition. SKU:9788131517383-1-0-15. Nº de ref. de la librería 9788131517383-1-0-15

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 56,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,70
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Chris Allen, Richard J. Semenik, Thomas O'Guinn and Angeline Close
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Cantidad: 3
Librería
LOCALBOOKS LLC
(BOLINGBROOK, IL, Estados Unidos de America)
Valoración
[?]

Descripción No binding. Estado de conservación: New. For sale is the access code for EBOOK. Please notice that we are NOT selling the textbook, we are selling the EBOOK Access Code. You will have full access to the TEXTBOOK online. It is a US edition EBOOK. If you need the access code to submit the online homework or quiz, this access code will not work because it is only the EBOOk access code. It did not include the online homework or quiz. We will email you the EBOOK log in instruction and send out a copy by mail. e-book. Nº de ref. de la librería 31572

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 72,19
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 9,26
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

O'GUINN
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Softcover Cantidad: 3
Librería
TreeHouseBookstore
(Mountlake Terrace, WA, Estados Unidos de America)
Valoración
[?]

Descripción Softcover. Estado de conservación: New. BRAND NEW US edition / FREE UPGRADE to FedEx, UPS or Priority Mail / receive your book within 1-4 business days! / [clean wrapped, well protected] [Authentic edition exactly the same as the Official Listing] [ships within 1 business day] / Free tracking number / Genuine US Bookstore! Get your book in perfect condition! We also ship international via FedEx, UPS, or USPS Express!. Nº de ref. de la librería 1176220170324010000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 111,77
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Angeline Close, Thomas O Guinn, Chris Allen
Editorial: Cengage Learning, Inc, United States (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Cengage Learning, Inc, United States, 2014. Mixed media product. Estado de conservación: New. 7th Revised edition. 277 x 218 mm. Language: English . Brand New Book. Place yourself in the midst of today s fast-paced exhilarating world of advertising with O Guinn/Allen/Semenik/Close s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book s focus on real advertising practice is reflected in the book s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Nº de ref. de la librería AAQ9781285187815

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 148,27
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Angeline Close, Thomas O Guinn, Chris Allen
Editorial: Cengage Learning, Inc, United States (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Cengage Learning, Inc, United States, 2014. Mixed media product. Estado de conservación: New. 7th Revised edition. 277 x 218 mm. Language: Spanish . Brand New Book. Place yourself in the midst of today s fast-paced exhilarating world of advertising with O Guinn/Allen/Semenik/Close s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book s focus on real advertising practice is reflected in the book s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Nº de ref. de la librería AAQ9781285187815

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 153,70
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.; Close Scheinbaum, Angeline
Editorial: Cengage Learning (2015)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Soft cover Cantidad: 1
Librería
Barry Books-bookseller
(Glen Ellyn, IL, Estados Unidos de America)
Valoración
[?]

Descripción Cengage Learning, 2015. Soft cover. Estado de conservación: New. Seventh Edition. New INSTRUCTOR EDITION, content same as the Student Edition with added notes for the Instructor. Nº de ref. de la librería 004317

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 152,78
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,78
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Angeline Close, Thomas O'Guinn, Chris Allen
Editorial: Cengage Learning, Inc 2014-03-13, Florence (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Cantidad: > 20
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Cengage Learning, Inc 2014-03-13, Florence, 2014. multimedia item. Estado de conservación: New. Nº de ref. de la librería 9781285187815

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 152,05
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,22
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Cantidad: 4
Librería
Speedy Hen
(London, Reino Unido)
Valoración
[?]

Descripción Estado de conservación: New. Bookseller Inventory # ST1285187814. Nº de ref. de la librería ST1285187814

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 148,79
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 22,05
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Paperback Cantidad: 1
Librería
READERS PRIDE
(FREMONT, CA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: BRAND NEW. NEW Book in Mint Condition -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Nº de ref. de la librería RP1285187814BN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 167,57
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,66
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Close, Angeline; O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.
Editorial: Cengage Learning, Inc (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Tapa blanda Cantidad: 4
Librería
Valoración
[?]

Descripción Cengage Learning, Inc, 2014. Estado de conservación: New. Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business. Num Pages: 432 pages. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 218 x 279 x 18. Weight in Grams: 980. . 2014. 7th Edition. Paperback. . . . . . Nº de ref. de la librería V9781285187815

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 179,59
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda