Advertising and Integrated Brand Promotion (with Coursemate with Ad Age Printed Access Card)

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9781285187815: Advertising and Integrated Brand Promotion (with Coursemate with Ad Age Printed Access Card)
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"I like the current design, photos/ sample ads and activities. It looks like the new design will offer even more current content/ activities for students that reflect contemporary needs in the advertising market."

From the Publisher:

You can place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand, 7th edition. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With Advertising and Integrated Brand, 7th edition you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust Advertising and Integrated Brand, 7th edition to equip you with the tools, knowledge, and practice to get results in advertising and business today.

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O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
ISBN 10: 1285187814 ISBN 13: 9781285187815
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LOCALBOOKS LLC
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Descripción No binding. Estado de conservación: New. For sale is the access code for EBOOK. Please notice that we are NOT selling the textbook, we are selling the EBOOK Access Code. You will have full access to the TEXTBOOK online. It is a US edition EBOOK. If you need the access code to submit the online homework or quiz, this access code will not work because it is only the EBOOk access code. It did not include the online homework or quiz. We will email you the EBOOK log in instruction and send out a copy by mail. e-book. Nº de ref. de la librería 31572

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O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
Editorial: Cengage Learning 2014-02-13 (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción Cengage Learning 2014-02-13, 2014. PAPERBACK. Estado de conservación: New. 1285187814 BRAND NEW. PLASTIC WRAPPED. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. de la librería Z1285187814ZN

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O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
Editorial: South-Western College Pub (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción South-Western College Pub, 2014. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery.A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action.This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Nº de ref. de la librería ABE_book_new_1285187814

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O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
Editorial: Cengage Learning, Inc, United States (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Cantidad: 1
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The Book Depository US
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Descripción Cengage Learning, Inc, United States, 2014. Mixed media product. Estado de conservación: New. 7th Revised edition. 277 x 218 mm. Language: Spanish . Brand New Book. Place yourself in the midst of today s fast-paced exhilarating world of advertising with O Guinn/Allen/Semenik/Close s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book s focus on real advertising practice is reflected in the book s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Nº de ref. de la librería AAQ9781285187815

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O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
Editorial: Cengage Learning (2015)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Soft cover Cantidad: 1
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Barry Books-bookseller
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Descripción Cengage Learning, 2015. Soft cover. Estado de conservación: New. Seventh Edition. New INSTRUCTOR EDITION, content same as the Student Edition with added notes for the Instructor. Nº de ref. de la librería 004317

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6.

O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
Editorial: Cengage Learning, Inc, United States (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción Cengage Learning, Inc, United States, 2014. Mixed media product. Estado de conservación: New. 7th Revised edition. 277 x 218 mm. Language: Spanish . Brand New Book. Place yourself in the midst of today s fast-paced exhilarating world of advertising with O Guinn/Allen/Semenik/Close s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book s focus on real advertising practice is reflected in the book s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Nº de ref. de la librería AAQ9781285187815

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O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
Editorial: Cengage Learning, Inc 2014-03-13, Florence (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Cantidad: 10
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Blackwell's
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Descripción Cengage Learning, Inc 2014-03-13, Florence, 2014. multimedia item. Estado de conservación: New. Nº de ref. de la librería 9781285187815

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O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
Editorial: South-Western College Publishing (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción South-Western College Publishing, 2014. Estado de conservación: New. Bookseller Inventory # ST1285187814. Nº de ref. de la librería ST1285187814

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O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
Editorial: Cengage Learning, Inc
ISBN 10: 1285187814 ISBN 13: 9781285187815
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L Books
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Descripción Cengage Learning, Inc. see description. Estado de conservación: New. AUTHOR: Close, Angeline. PUBLISHER: Cengage Learning, Inc. FORMAT: Mixed media product. DATE: 13/03/2014. EAN : 9781285187815. Nº de ref. de la librería RS-4445

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O'Guinn, Thomas; Allen, Chris, Fca; Semenik, Richard J.
Editorial: Cengage Learning (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
Nuevos Paperback Cantidad: 1
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Revaluation Books
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Descripción Cengage Learning, 2014. Paperback. Estado de conservación: Brand New. 7th pap/psc edition. 407 pages. 10.50x8.25x0.75 inches. In Stock. Nº de ref. de la librería __1285187814

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