Advertising and Integrated Brand Promotion (with Coursemate with Ad Age Printed Access Card)

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9781285187815: Advertising and Integrated Brand Promotion (with Coursemate with Ad Age Printed Access Card)
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"I like the current design, photos/ sample ads and activities. It looks like the new design will offer even more current content/ activities for students that reflect contemporary needs in the advertising market."

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You can place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand, 7th edition. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With Advertising and Integrated Brand, 7th edition you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust Advertising and Integrated Brand, 7th edition to equip you with the tools, knowledge, and practice to get results in advertising and business today.

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Chris Allen, Richard J. Semenik, Thomas O'Guinn and Angeline Close
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción No binding. Estado de conservación: New. For sale is the access code for EBOOK. Please notice that we are NOT selling the textbook, we are selling the EBOOK Access Code. You will have full access to the TEXTBOOK online. It is a US edition EBOOK. If you need the access code to submit the online homework or quiz, this access code will not work because it is only the EBOOk access code. It did not include the online homework or quiz. We will email you the EBOOK log in instruction and send out a copy by mail. e-book. Nº de ref. de la librería 31572

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Descripción Paperback. Estado de conservación: BRAND NEW. NEW Book in Mint Condition -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Nº de ref. de la librería RP1285187814BN

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O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.; Close Scheinbaum, Angeline
Editorial: South-Western College Pub (2015)
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción South-Western College Pub, 2015. PAPERBACK. Estado de conservación: New. 1285187814 *NEW!* RETURNS ARE NO PROBLEM! We LOVE happy customers. All of our orders are sent with tracking information when possible. Abebooks-. Nº de ref. de la librería NCLN12984213

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Angeline Close, Thomas O Guinn, Chris Allen
Editorial: Cengage Learning, Inc, United States (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción Cengage Learning, Inc, United States, 2014. Mixed media product. Estado de conservación: New. 7th Revised edition. 277 x 218 mm. Language: English . Brand New Book. Place yourself in the midst of today s fast-paced exhilarating world of advertising with O Guinn/Allen/Semenik/Close s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before.Today s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book s focus on real advertising practice is reflected in the book s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Nº de ref. de la librería AAZ9781285187815

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Angeline Close, Thomas O Guinn, Chris Allen
Editorial: Cengage Learning, Inc, United States (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
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The Book Depository
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Descripción Cengage Learning, Inc, United States, 2014. Mixed media product. Estado de conservación: New. 7th Revised edition. 277 x 218 mm. Language: English . Brand New Book. Place yourself in the midst of today s fast-paced exhilarating world of advertising with O Guinn/Allen/Semenik/Close s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before.Today s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book s focus on real advertising practice is reflected in the book s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Nº de ref. de la librería AAZ9781285187815

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Thomas O'Guinn; Chris Allen; Richard J. Semenik
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción Estado de conservación: New. Bookseller Inventory # ST1285187814. Nº de ref. de la librería ST1285187814

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Close, Angeline; O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.
Editorial: Cengage Learning, Inc (2014)
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción Cengage Learning, Inc, 2014. Estado de conservación: New. Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business. Num Pages: 432 pages. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 218 x 279 x 18. Weight in Grams: 980. . 2014. 7th Edition. Paperback. . . . . . Nº de ref. de la librería V9781285187815

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Angeline Close, Thomas O'Guinn, Chris Allen, Richard J. Semenik
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Descripción Mixed media product. Estado de conservación: New. Not Signed; Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you int. book. Nº de ref. de la librería ria9781285187815_rkm

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Thomas O'Guinn, Chris Allen, Richard J. Semenik, Angeline Close
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción Paperback. Estado de conservación: New. Brand new book. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you safely. Nº de ref. de la librería 9781285187815

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O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.; Close Scheinbaum, Angeline
Editorial: South-Western College Pub
ISBN 10: 1285187814 ISBN 13: 9781285187815
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Descripción South-Western College Pub. PAPERBACK. Estado de conservación: New. 1285187814 New US Edition Textbook, Ships with Emailed Tracking from USA. Nº de ref. de la librería Z1285187814ZN

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