Marketing Strategy, Text and Cases

3,46 valoración promedio
( 68 valoraciones por Goodreads )
 
9781285073040: Marketing Strategy, Text and Cases

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has been on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University. Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing as well as a B.A. in Sociology from Florida State University. Dr. Ferrell is President-Elect of the Academy of Marketing Science. He also serves as a board member of the NASBA Center for the Public Trust and as an advisory board member of Savant Learning. He serves on the Academic Advisory Committee for the Direct Selling Education Foundation. He received the AMS Cutco/Vector Distinguished Educator Award for contributions to the marketing discipline. Dr. Ferrell is co-author of several leading textbooks including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, MARKETING, MARKETING STRATEGY, BUSINESS AND SOCIETY, MANAGEMENT and INTRODUCTION TO BUSINESS. He has published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing, AMS Review, Journal of Business Research, as well as others. He writes weekly business ethics summaries and reviews for the Wall Street Journal with a subscriber list of more than 6000. Dr. Ferrell has also served as an expert witness in high profile ethics, legal and marketing cases.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

O.C. Ferrell & Michael Hartline
ISBN 10: 1285073045 ISBN 13: 9781285073040
Nuevos Softcover Cantidad: > 20
Edición internacional
Librería
LowPriceBookDeals
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Softcover. Estado de conservación: New. 6th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Nº de ref. de la librería LPBD31500795

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,47
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,35
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

O. C. Ferrell; Michael Hartline
ISBN 10: 1285073045 ISBN 13: 9781285073040
Nuevos Paperback Cantidad: 7
Edición internacional
Librería
US_Superfast_Bookstore
(New Castle, DE, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: NEW. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería U_9781285073040

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,35
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,54
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

3.

Ferrell, O. C.; Hartline, Michael
Editorial: Cengage Learning
ISBN 10: 1285073045 ISBN 13: 9781285073040
Nuevos Tapa blanda Cantidad: 12
Edición internacional
Librería
Sunshine Book Store
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Cengage Learning. Estado de conservación: New. 1285073045 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería NU_9781285073040

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,14
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

4.

O. C. Ferrell; Michael Hartline
ISBN 10: 1285073045 ISBN 13: 9781285073040
Nuevos Paperback Cantidad: 12
Edición internacional
Librería
Bookstore99
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: NEW. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Nº de ref. de la librería RU_9781285073040

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,61
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,54
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

5.

O. C. Ferrell, Michael Hartline
ISBN 10: 1285073045 ISBN 13: 9781285073040
Nuevos Softcover Cantidad: 20
Edición internacional
Librería
Unique Bookseller
(Delhi, India)
Valoración
[?]

Descripción Softcover. Estado de conservación: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Nº de ref. de la librería UBS02003

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,92
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

6.

Ferrell, O. C.; Hartline, Michael
Editorial: South-Western College Pub
ISBN 10: 1285073045 ISBN 13: 9781285073040
Nuevos PAPERBACK Cantidad: 2
Edición internacional
Librería
Book Arsenal
(Delhi, DELHI, India)
Valoración
[?]

Descripción South-Western College Pub. PAPERBACK. Estado de conservación: New. 1285073045 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Nº de ref. de la librería 1285073045-ABAB

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 22,04
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

7.

O. C. Ferrell , Michael Hartline
ISBN 10: 1285073045 ISBN 13: 9781285073040
Nuevos Paperback Cantidad: 5
Edición internacional
Librería
PRIORITY BOOKS
(Springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 6th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 624 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 761865

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,95
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

8.

O. C. Ferrell , Michael Hartline
ISBN 10: 1285073045 ISBN 13: 9781285073040
Nuevos Paperback Cantidad: 5
Edición internacional
Librería
ZerichSpace
(Antioch, CA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. New condition. Softcover book, 6th Edition. (Read Description Before Buying), This is an international Edition. Black and White Book. ISBN or covers May Be Different From US Edition. Book may have Restricted Sales Disclaimer Wordings printed on cover. Books May Be Shipped From Overseas as per stock status. Nº de ref. de la librería 761866

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,95
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

9.

O. C. Ferrell, Michael Hartline
ISBN 10: 1285073045 ISBN 13: 9781285073040
Nuevos Cantidad: 5
Edición internacional
Librería
Bookshub
(Karol Bagh, India)
Valoración
[?]

Descripción Estado de conservación: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Nº de ref. de la librería ABE-FEB-132173

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,19
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

10.

O. C. Ferrell, Michael Hartline
ISBN 10: 1285073045 ISBN 13: 9781285073040
Nuevos Cantidad: 5
Edición internacional
Librería
EBOOKSTORE2010
(New Delhi, ND, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Nº de ref. de la librería SHUB132173

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,23
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda