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Sinopsis
The third edition of The Competitive Edge: Advanced Marketing for Dietetics Professionals, edited and co-written by noted marketer Kathy King, provides essential information to help dietitians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant.
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Acerca del autor
Kathy King has been an entrepreneur since 1972 when she started her private practice specializing in outpatient counseling. She has counseled over 6,000 patients as well as consulted for sports teams, a dialysis center, drug rehab programs, spas and food companies. Kathy hosted her own nationally syndicated radio talk show in 1989 and has authored nine books. Her company, Helm Publishing, publishes books and self-study courses for the continuing education of dietitians and nurses.
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