Business Research Methods (Mcgraw Hill Series in Operations and Decision Sciences)

Schindler, Pamela S.

 
9781264098521: Business Research Methods (Mcgraw Hill Series in Operations and Decision Sciences)
ISBN 10: 1264098529 ISBN 13: 9781264098521
Editorial: McGraw-Hill College, 2021

Sinopsis

Business Research Methods 14e contains stand-alone chapters that reflect research industry practices using real examples from all areas of business.  In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making.  She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results

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Acerca del autor

A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institution's Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.

www.linkedin.com/in/pamelaschindler/

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Editorial
McGraw-Hill College
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1264098529
ISBN 13 
9781264098521
Encuadernación
Hojas sueltas
Número de páginas
624
Contacto del fabricante
no disponible
Persona responsable
no disponible