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Essentials of Marketing: A Marketing Strategy Planning Approach

Perreault, William D., Ph.D.; Cannon, Joseph P., Ph.D.; McCarthy, E. Jerome, Ph.D.

 
9781264024063: Essentials of Marketing: A Marketing Strategy Planning Approach
ISBN 10: 1264024061 ISBN 13: 9781264024063
Editorial: McGraw-Hill College, 2020

Sinopsis

Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many
dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package.  Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief
overview of these themes: SupportAtEveryStep.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill College
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1264024061
ISBN 13 
9781264024063
Encuadernación
Hojas sueltas
Número de páginas
768
Contacto del fabricante
no disponible
Persona responsable
no disponible