ISE A First Look at Communication Theory - Tapa blanda

Reseña del editor

The tenth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. This program ensures that students have a solid foundation with which to begin understanding the relationships between theories.

Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

• SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
• Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
• Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.
• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

Biografía del autor

Em Griffin received his B.A. in political science from the University of Michigan, and his M.A. and Ph.D. in Communication from Northwestern University. He is professor of communication at Wheaton College in Illinois, where he has taught for the past 26 years and has been chosen Teacher of the Year. His research interest centers on the development of close friendships. Dr. Griffin is the author of three applied communication books: The Mind Changers analyzes practical techniques of persuasion; Getting Together offers research-based suggestions for effective group leadership; and Making Friends describes the way that quality interpersonal communication can build close relationships. He also leads workshops on these topics in the Philippines, Singapore, and the United States.

Andrew Ledbetter received his M.A. and Ph.D. in communication studies from the University of Kansas. He is associate professor of communication studies at Texas Christian University. His research addresses how people use communication technology to maintain their interpersonal relationships. A related interest concerns how parentchild communication predicts health and well-being. Dr. Ledbetter has published more than 35 articles and received recognition for teaching excellence from both the National Communication Association and Central States Communication Association.

Glenn Sparks received his Ph.D. in communication arts from the University of WisconsinMadison. He is a professor in the Brian Lamb School of Communication at Purdue University in Indiana, where he has taught for 28 years. His research focuses on the effects of media. Dr. Sparks is the author of Media Effects Research: A Basic Overview and a personal memoir, Rolling in Dough: Lessons I Learned in a Doughnut Shop; he is co-author of Refrigerator Rights: Our Crucial Need for Close Connection.