Copywriter's Handbook: A Step-By-Step Guide to Writing Copy that Sells - Tapa blanda

Bly, Robert W.

 
9781250238016: Copywriter's Handbook: A Step-By-Step Guide to Writing Copy that Sells
Tapa blanda
ISBN 10: 1250238013 ISBN 13: 9781250238016
Editorial: Griffin, 2020

Sinopsis

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step ''Motivating Sequence'' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful ''lead magnets'' that double response rates; The ''4 S'' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter''s Handbook remains the ultimate guide for people who write or work with copy.

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Acerca del autor

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

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Editorial
Griffin
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1250238013
ISBN 13 
9781250238016
Encuadernación
Tapa blanda
Número de páginas
496
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780396085461: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Edición Destacada

ISBN 10:  0396085466 ISBN 13:  9780396085461
Editorial: Dodd Mead, 1985
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