First Principles Of Advertising (1922) - Tapa blanda

Nesbit, Wilbur D

9781165414680: First Principles Of Advertising (1922)

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ISBN 10: 1165414686 ISBN 13: 9781165414680

Editorial: Kessinger Publishing, 2010

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This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

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This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

Rese�a del editor

A dmin. Library r5623 ;N.36f FOREWORD This textbook is not intended to be a volume for the practicing advertising man or woman, but is virtually the first steps in the profession. It is based on the actual experience of the author, and has been planned and prepared along the lines jhe would follow were the student a beginner in his 9own department. It is assumed that the student has no knowledge of advertising beyond the fact that he has seen advertisements in their various forms. It is further assumed that the chief desire of the student is to write advertisements; and as it is necessary to have some knowledge of the practice of advertising, the various chapters are given to furnish that background and foundation. Sincere appreciation is expressed and due acknowledgements made of the obligation of the author to his many friends in the profession who have made valuable suggestions. It is planned that a second volume shall go into the technical details of an advertising department, advertising agency work, and the other matters which become essential after the student has qualified in his preliminary work.
(Typographical errors above are due to OCR software and don't occur in the book.)

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