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Hawkins, Norval Abiel

 
9781163525852: The Selling Process: A Handbook Of Salesmanship Principles

Sinopsis

The Selling Process: A Handbook Of Salesmanship Principles is a comprehensive guidebook for anyone looking to improve their sales skills. Written by Norval Abiel Hawkins, a renowned sales expert, the book covers everything from the basics of selling to advanced techniques for closing deals. The book is divided into several sections, each focusing on a different aspect of the selling process. The first section covers the fundamentals of salesmanship, including the importance of building rapport with customers, identifying their needs, and presenting solutions that meet those needs. The second section delves into the psychology of selling, exploring how to influence customer behavior and overcome objections. This section also covers the importance of attitude and motivation in sales, and provides tips for staying focused and motivated even in challenging situations.The third section focuses on the art of closing deals, providing practical strategies for getting customers to commit to a purchase. This section also covers techniques for handling difficult customers and resolving conflicts.Throughout the book, Hawkins emphasizes the importance of honesty, integrity, and ethical behavior in sales. He provides numerous examples of successful salespeople who have built long-term relationships with customers by putting their needs first and providing exceptional service.Overall, The Selling Process: A Handbook Of Salesmanship Principles is an invaluable resource for anyone looking to improve their sales skills and achieve greater success in their career. Whether you're a seasoned sales professional or just starting out, this book provides practical advice and actionable strategies for achieving your goals and building lasting relationships with customers.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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Reseña del editor

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.

Reseña del editor

Sixth Edition IN 1904 I sold my services as aC ertified Public Accountant to Henry Ford and became Auditor of the Ford Motor Company. Three years later I sold myself into the big job of Commercial and General Sales Manager. Then for twelve years I directed the marketing ofF ord products all over the world. Our sales were multiplied 132 times from 6,181 to 815,912 cars a year. In selling my personal services and ideas, and in selling goods, I have used a particular selling process. I have learned what sales principles and methods are most effective. That the practice of these principles and methods assures success in selling has been proved, not only in my own wide experience, but also by tests I have made with the thousands of salesmen it has been my privilege to direct as an executive. Many of the best salesmen we had in the Ford Motor Company were developed from flat failures into certain successes by training in the selling process we worked out. More than fifty thousand salesmen and sales managers are using this selling process in their daily work. The present book describing and explaining it is now in the sixth edition; though it was first published only two years ago. Countless numbers of readers have written to me that by studying THE SELLING PROCESS they have increased their sales power from ten percent to several hundred per cent.
(Typographical errors above are due to OCR software and don't occur in the book.)

About the Publisher

Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.

Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text.

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